Persona_2

Olive: Health Management App

Markus

Animation Artist
Age: 27
Austrian
Single

★ ★ ★ ★ ★ Desktop: Working, Internet
★ ★ ★ ☆ ☆ Mobile: Social network platforms; FB, Ins, twitter

A Day of Markus



8:00 – 10:00 / 2 Hours

10:00 – 10:30 / 0.5 Hours

10:30 – 20:00 / 9.5 Hours


20:00 – 23:00 / 3 Hours


➞ After waking up, uses his phone in bed to check what’s new on social platforms.

➞ Ride a bicycle to the studio after brunch.

➞ Making animations.Looking for all kinds of inspiration or interesting things on Internet.
(Only eats when he feels very hungry.)

➞ Internet surfing, play puzzle games on phone for 1-2 hours before going to sleep


His Goals & Needs

He needs to improve the discomfort caused by some living habits, such as backache, dry eyes, etc. caused by long-term use of the computer.

He wants to know the nutritional content of the foods he often eats. And make adjustments or supplements.

He takes vitamins when he thought of it, and didn’t have the patience to learn the appropriate way to use it. He needs help to arrange how to take nutritional supplements.

Motivations

He wants to keep himself in a healthy and comfortable state, but doesn’t want to completely change the life style for it.

He felt that he lacked a clear concept of self-care, and he hopes to be a person who really knows how to handle health problems.

He wants to increase his knowledge about the joys of everyday life so thathe can get more fun from the details of life and share with friends.

Frustrations

He is very impatient with complicated tasks on apps when it’s not related to his work, He wants to complete the thing as simple as possible.

He wants to be able to make plans for some living habits, but things that are set in stone can easily bore him.

He doesn’t like to use the alarm in clock app especially at work, because its ringing tone make him feel stress.


“I don’t want to be regarded as a person whose life is irregular and unhealthy, but honestly, I don’t think I can deny it..”

“I admire the perseverance of those who strictly implement the exercise plan and eat only healthy food, but I care more about the fun of the process than the result.”


Markus

“You only think of health when you are not in a healthy state, You will not have desire for it when you have it.”