Two Weeks Project
Project Context
- UX Study Project
- Solo designer: UX Research, UX / UI Design
- Delivered by 14 days
Tools
- Ideation : Adobe Illustrator / Keynote
- Prototyping : Hand Sketch / Marvelapp
- Research & Testing : Zoom /Google Meet / Slack
Develop Schedule
Start our journey through
the life story of a language learner
Meet Mei
A 29 years old Magazine Assistant Editor
who wants to focus on English vocabulary learning.
Even though she is always very busy, May is still passionate to blog in spare time about lifestyle / fashion topics as personal interest.
She is a person who likes to explore and share.
She wants achieve her life goals by improving English,
O
Strengthen Work Skills
• Acquire first-hand foreign information
• Talk fluently to foreign clients / interviewees
Broaden Life Horizon
• Work abroad, More job opportunities
• Travel around the world
• Understand foreign culture better
but facing frustrations…
X
Time Limits
• Unable to take a language course
• Interrupted from learning from time to time
Learning Preferences
• Learn language with specific topics
• Practice alone: no confident to talk to people
Get to know people with similar life experiences to May: User Research
Mei had tried several apps to solve her problem,
but was still looking for a better fit…
“I want it to be fun, motivating but not too playful.
It must has Customize feature that allow me to well organize my vocabulary sets.
The one last thing, I hope it helps me learn in an highly efficient way”
See more details of those apps with actual content: Competitor Analysis
Now she understands her needs better,
let’s come up with a new solution
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See how to break down the solution into steps: Task Analysis & User Flow
Visualizing the proposal, it’s time to check how it works
Through this Low-fidelity Prototype,
we can see the product features and navigation
Update the prototype with those new changes
See the testing process, results and how to improve: Test Report
The journey of finding a solution for Mai is far from over.
Iteration continues…
The prototype inspires Mei, It makes her thinks about further problems with vocabulary learning.
Let’s updated the again
See more about this prototype: Interactive Prototype
The current version of the product features appears to solve Mei’s learning problems, the planned schedule of this project also has come to an end. What can be done next in the future?
What I learned
Work Arrangement
Strengthen the focus for different purposes at different stages in the design process. For example, in the part of conceiving functions, it should take a longer time to develop sketches of different concepts, and then get the best choice from them/improve or merge the advantages of different solutions. Avoid being distracted by visual details
Method of decision making
Make good use of pros and cons analysis to help design decisions. Although sometimes intuition may be a useful tool, a quick Pros and Cons analysis or Challenge Solution Benefit analysis can help shorten the time spent in hesitation, and can view the situation in a more objective way, providing a more comprehensive and reasonable answer.
The value of user research
User research is not only about understanding the needs of users and who they are. Good user research inspire unexpected creativity and much more effective solutions.
What can be improved
Where
I believe that my app would be improved by a more effective onboarding, The guidance dialog box for each feature needs to be matched with details, including small prompt labels that explaining tools button, and explain to the user that even if they close the guidance dialog box, they can still find the function teaching in the account setting area.
How
I will conduct faster, effective user testing such as AB testing to help improve more details and ensure the smoothness of functions operating, and increase the professionalism of the product. Also, enhance the sense of value presented by the appearance of the product.
New hypotheses
Problem Statement
When users plan, execute diet and fitness plans, they want tools that simplify the process as much as possible.
Hypothesis
After users have set health goals, they can filter out suitable health guides. Therefore, they also need a calculation function that can list the total required equipment, ingredients, which can increase their willingness to execute the plan.
How will these hypotheses be validated?
Develop an MVP for fitness and dieting guidelines with this feature, and invite potential users (those with relevant experience) to test, observe the implementation of the participant’s health plan (willingness to execute, progress of completion), and collect the participants’ comments on this feature
– end –
WJTang.Design 