Business Requirements

Target Audience

Our Main target audience are people from age of 25 to the 70. People under the age of 25 have a low level of need and concern for health topic or illness prevention. objects over the age of 70 are generally unfamiliar with mobile devices.

The age 25 is usually the stage that people will start to notice the decline of their physical strength, skin, health status, they began to become interested in self-care.

our goal is to let the product enter the life of the audience from the initial stage of the demand. And always accompany them to meet their different wellness goals at different stages of life, establish long-term relationships, and enable users to generate brand loyalty to the product.

Risk/Opportunity

Our main risk is the fierce competition in this market, new competitors keep appearing, the biggest competitors are in the leading position. 

However, these products focus on one use goal (fitness, menstrual tracking) and show the following common points:
1. simple functions with complicated steps,
2. other types of users are excluded.

Our opportunity is to launch a product, that focus on users daily lives, provide a platform for them to explore, understand more about themselves and have the opportunity to discover other needs. They could use our product as main platform that extends to other related app, from that we establish a products system, to achieve greater market share and brand loyalty.

Competition

Our main competitors are Fitbit, Clue, these products provide record function, as well as food recipes, exercise videos.

The biggest advantage of Fitbit is that the brand has a leading position in the wearable device market. The product focus on fitness, their current plan is to cooperate with the medical industry to expand the market since the wearable tracker market is shrinking.

Clue features female leadership and professional approved articles as its brand characteristics. It attracts and gains the support of female users. The app’s main function is menstrual period and pregnancy period tracking. The logging function focuses on the user’s perception rather than the actual data. The brand aim to be an accompany of women self-growth and occupy a unique position in the lives of users as its advantage.

Conclusions

We aim to win the reliance of users to strengthen our competitiveness and allow users to use the product as naturally, frequently as possible in their daily lives. Therefore, it is necessary to ensure the flexibility of the product use method, provide a user-friendly and pleasing interface.

Our marketing will be not only to gain exposure to achieve the promotion effect, more importantly, to picture a good image to users, that the product can helps them to achieve a better life experience.

1.

The application
the product itself that includes all design and engineering

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3.

Marketing plan
Our marketing strategy goal is to increase exposure within 3 months after the product released, invite influencers to try out the product and share what they have discovered/gain after. In addition, co-organize activities with health, lifestyle related organizations/ media.

2.

150+ expert guides at time of release
We provide 20 short guides as base content so that users can get a real experience in the initial stage of using the platform, to attract users, stimulate them to unlock the paid content area

4.

Product website
The purpose of the website is to show users how to use the application, and what can it achieve for users? Also, to convey the brand concept, create a style to make our product more recognizable. 

Login, sign up, onboarding flow

As a new user, I want to create an account quickly, so that I can have a try and get an idea of this application.

As a new user, I want a easy way the learn the privacy policy of this app, so that I can start using this app with confidence, without wasting time.




Ability to logging

As a strict dieter, I want to record every meal precisely, so that I can clearly know and control my calorie, sugar, fat intake.

As a person who often has take out food, I want a quick way to log my meal, so that I can get an idea if I am nutritionally unbalanced.

As a person with family history of cancer, I want to record any minor changes of health, so that I can arrange checkup items based on the observation results.

As a highly sensitive person, I want to record mood changes, specific events, so that
I can observe my emotional cycle and organize thoughts.



Calendar

As a user, I want to view all my logged data in time line format, so that I can see the changes of data and the correlation between physical, mental conditions and my specific behavior .

As a person who likes to make plans, I want to combine reminders, recipes, sports videos, etc. into one set, so that I can create my own routines for different life situations.

As a user, I want to be able to add/remove routine set to/from my calendar, So that I can change my plan flexibly.



Guide library

As a user, I want to be able to browse all the new guides, so that I can have a quick look if anything is interesting to me.

As a user, I want to filter guides by keywords/my health profile, so that I can find guides fit my needs.

As a user, I want to save guides to my favorites, so that I can use it offline.



Subscribe

As an active user, I want to subscribe the premium version, so that I can try all guides, functions.



Community area

As a user, I want to commentate and share the guides I’ve accomplished, so that I can provide my experience for reference to other users .

As a user, I want to be able to create/join a specific group, so that I can interact with users with the same interests.

Admin area

As a user, I want to be able to edit my health profile, so that I can make the services provided by this app follow my needs.

As a user, I want to customize setting like dashboard color, dark mode, so that I can feel more comfortable when I use this app.




Reminder

As a person who works long hours every day, I want to set sound reminder for regularly stretching, hydration, so that I can focus on works and still stay healthy.

As a patient who needs to take medicines, I want set notifications to different pills, including a photo, name of it,  so that I can take the right pill at right time.

As a person who gets PMS monthly, I want to set reminders to a series of diet, care routines, so that I can be prepared for my period.





Data sharing with other account

As a user, I want to be able to share specific data with my family member, so that we can paying attention on/taking care of each other and still keep our own privacy.

As a user, I want to have a secure way to authenticate a specific account, so that I can make sure I did connect with the correct account.






Purchase guides

As a user, I want to be able to buy specific guides, so that I can spend money on things I’m really interested.

As a social animal, I want to be able to buy guides for other accounts,
so that I can send it as gift to my family or friends.





Payment gateway

As a user, I want to be able to connect the app with my PayPal or other online banking accounts, so that I can pay for my purchase/subscribe conveniently.




As a user, I want to share my progress on some habits or activities,
so that I stay motivated.

As a user, I want to compete with other users or complete an exercise plan in a relay mode, so that I can stay motivated and have fun.